Dakari Dunning, elderly societal engagement strategist, 22Squared

Dakari Dunning, elderly societal engagement strategist, 22Squared

Diaz was recently advertised becoming user imaginative director, guilty of the brand new management and you can development of ideas. Torres as well as recently acquired a promotion, in order to elderly author, where she is accountable for concepting many of the agency’s campaigns.

The two assisted to spearhead DoorDash’s “Self-Like Bouquet” campaign, which had been motivated from the perception that more than half of the fresh new beginning service’s profiles was solitary. New venture encouraged visitors to buy a great bouquet of flowers you to definitely integrated a when it comes down to Flower vibrator, guaranteeing and destigmatizing the very thought of “self-love” into the Valentine’s. Brand new bouquet sold out contained in this four days and you may won the brand more than 749 million news impressions. This new promotion acquired Grand Prix prizes from the Cannes Lions and you can the newest WARC Honours.

They also provided the newest imaginative procedure getting Corona’s “Unfilter Mexico” strategy you to definitely debuted in the 2023 Academy Honours. Produced by North american country-born cinematographer Emmanual Lubezki, the campaign highlighted new unfair webpage away from Mexico into the Hollywood, and just how videos and you can suggests often explore a beneficial “red-colored filter” to denote temperature, danger, and you may risk. Corona requested Movie industry directors so you’re able to exclude red from their movies and reserve it for beer rather. New post earned 320 million thoughts and 99% confident sentiment, the latest agency said.

Alex Dobson, method manager, The&Union

As means direct with the&Partnership’s around the world customer Mars, Dobson oversees method perform to possess numerous names and Yards&Ms, Snickers, and you will Skittles.

He had been and responsible for https://lovingwomen.org/sv/blog/basta-land-for-en-amerikansk-man-att-hitta-en-fru/ development brand new venture technique for brand new rebrand out of Uncle Ben’s in order to Ben’s Amazing. The latest initiative incorporated a number of advertising built as much as actual parents one acquired honors from the Effies and Instrument awards and you may drove a great 229% rise in pick purpose toward brand name, according to&Relationship.

Dobson’s winning services having Mars’ around the globe labels keeps integrated operating transformation from the 33% which have a good “dental variety” promotion for additional White Gum and you can Yards&M’s “Halloween it, as if you imply they force,” that brand chose as its direct Halloween night Tv articles globally. This present year, Mars longer their in the world extent with the&Connection to deal with a greater share of its innovative stuff yields.

Beyond Mars, Dobson is a button AI resource within the department and install a new professional-bono step to greatly help local communities include AI in their profit efforts compliment of into the-people workshops. He or she is plus a member of WPP’s Unite system, the LGBTQ+ comprehensive income capital center.

Dunning combines their attraction getting community with a background in paigns to own labels including Southern African Tourism and Auction web sites Perfect Videos.

His work on Baskin-Robbins to assist renew the brand and cement they regarding thoughts out of a great Gen Z audience and you may assisted the latest frozen dessert brand name wallet half a dozen Muse Clio Awards within annually. In other places, on the Nathan’s Famous Franks membership, Dunning’s solution to function partnerships with Joey Chestnut and also to drive the new Hot-dog Dinner Event discussion has established many thoughts and thousands of brand new supporters on the brand.

Dunning likewise has based social network processes which can be used around the the entire agencies, and additionally a revealing build to show the worth of social network efficiency. Alongside their two direct accounts, Dunning also supports most other brand strategists so you’re able to change its details into impactful social networking executions.

Michelle Farhang, head out of opportunity management, Portal A beneficial

Farhang try recently advertised so you’re able to manage all the agency’s systems and partnerships – along with anything from brand strategy, blogs, clips manufacturing, and partnerships which have founders and you may a-listers.

This woman is particularly wanting to make personal films articles to possess names such as for example Target, Bing, and Lenovo you to target Gen Z and you can millennial viewers. To have Address, she directed a YouTube investment named “My Cart are Complete” one promoted Black-had labels marketed within Address. The fresh venture was seen more dos mil moments, considering Site A beneficial.

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